Innovation is the process of creating something new and is an important part in not only a startup but also in existing business activities. Focusing on business development in an innovative mindset can help start new companies and expand existing companies. Instead of a startup having to start everything from scratch it is wise to understand where partnerships can strengthen your team in achieving its end goal.

        Subsume uses this approach in starting new companies. There are parts to a startup that will be from scratch and other parts that will be jointly worked on together. Looking to the experience of others that add value to both parties can be of great benefit. The Other Side of Innovation: Solving the Execution Challenge by Chris Trimble and Vijay Govindarajan gives a full understanding in how this process works. Understanding how this works gives an innovator another tool to add when trying to start something new.

     Subsume uses this for its startups. Are there industries that are tackling the problem needing to be solved? If so where are they in solving that problem? If not, then Subsume will step in approaching capable companies providing consulting services to help solve the need. Companies are busy and sometimes they might not see an opportunity. Startups can be fragile and miss the opportunity to add strength. Subsume works to fill the gap bringing together strength and opportunity. We break it down to understand the needs, solutions, research the path to get from point A to point B, and then execute the strategy carefully but effectively.

       Our "Crawl, Walk, Run!" method is used not only in our startups but also in our business development activities. Our main objective is to achieve the end result with virtue.